Shrink Sleeves
Shrink Sleeves are highly attractive labels that are printed on a flexible shrink film that reduces in size through the application of heat. Once the film shrinks, it conforms tightly to the shape of the container or product, creating a sleek label and product package.
What are the Benefits of Shrink Sleeves?
360-Degree Graphics
With a 360-degree display of brilliant artwork and text, custom shrink sleeves give products maximum aesthetic impact and marketing exposure.
Enhanced Durability
Artwork is reverse printed on the inside of the shrink sleeve, meaning the ink never comes in contact with moisture or the outside environment, resulting in a more durable label.
Eco-Friendly
Shrink sleeves are easy to remove from the container and can be easily recycled.
Upscale Look and Feel
Shrink sleeves give the illusion that the product’s container was direct printed. Since direct printing on a container can be expensive and is typically limited to large volume runs, small-to-medium sized brands love the benefit of having a similar look at a reduced cost.
Perfect for Uniquely Shaped Containers
Since some products are difficult to label given their unique size and shape, shrink sleeves can conform to any style of container.
Once printed, shrink sleeves are formed into a tube, and then slid over the product’s container. To shrink the material, the container will go through a heat or steam tunnel. Some shrink sleeves are applied by hand, which means the sleeves would be supplied as cut individuals, with a person manually applying the sleeve over each container. However, many shrink sleeves are applied by machine, meaning they receive the sleeves in roll format and an application device slides the sleeve over the container.
If you’re looking to add Shrink Sleeves to your product portfolio, this guide is a great place to start.